Are you writing a one time event book? If so, you must change your thinking. Think multiplication. Think series. Don’t look at your first book as a one time or a one title event. Begin to look at it as the beginning of your successful author journey. If you are looking for an easier journey, more rewards and more profits from your first book, follow the principles below:
1. Write your first book in chunks, chapters, sections and parts. Writing this way will allow you to refine, repeat and repackage your information. Develop a continuing with a website, a stream of articles, reports, follow-up products and even services to build your book, your brand and your profits further.
2. Plan to capture your book reader’s email address. Researchers say most don’t buy anything until after the 5th to 7th contact with you. The best place to start is your first book’s web site. You do plan to have a website promoting your book right? After you capture your readers’ email addresses and permission to keep in touch with them, develop an ongoing stream of articles and even new information products to sell them.
3. Write your first book and market it with articles. In an ongoing basis you want to review your modules of information and nuggets of information and chunk it into shorter articles, blogs and columns which you will promote everywhere you can online and in print. Your main goal in submitting articles and columns is not to gain income per se but opportunities to expose your website URL and book to potential visitors.
4. Create additional exposure for your book with informational reports. Most of the time people are online looking for free information. Your report may consist of a single idea, an expansion of an idea or a brief overview of the contents you cover in a chapter. Columns interpret more than educate. They permit you to give your opinion on current trends, events or outside influences affecting your readers.
5. Continue to build awareness of your book. Plan activities and events that bring attention to your book indirectly. One simple step is to put your book’s title and subtitle in your email signature. The more exposure you and your website receive the more your credibility builds to support you as an expert and author in your field.
6. Develop newsletters, columns, courses based on the information gathered for your book. Email newsletters offer you another opportunity to keep in touch with your readers. Your newsletters can be either informational or opinionated. Either way, they give you an opportunity to remain visible and build even more credibility.
7. Compile your book’s case studies and testimonials. Your case studies and testimonials further promote your book, competent service, or product. The testimonials and even case studies speak up for you. Everyone is more open to something that someone else has tried first.
8. Develop your first book into an ebook. Technology has advanced making it easier and easier to electronically publish your own e-books. The profits from each sale on a per-unit basis can be 10X the royalties earned by your original book.